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Zebra Technologies: 70 Percent Of Retailers To Invest In IoT Technologies In 2017

And 90 percent will spend on installing in-store mobile devices and tablets to speed checkout and increase purchase options, according to Zebra's 2017 Retail Vision study.

Retailers are doubling down on their commitment to bridging the online and offline shopping experience in 2017, with 70 percent investing in IoT technologies and 90 percent planning to spend on installing in-store mobile devices, kiosks, and tablets, according to Zebra Technologies’ 2017 Retail Vision study.

Retailers cited a desire to “increase payment options, speed check-out lines and improve the overall customer experience” as the motivation behind the investments. But with both online businesses moving to open to physical stores and brick-and-mortar retailers speeding to adopt connected technology for the “store of the future,” the move is no surprise: Consumers expect to be able to make a purchase on mobile, desktop, or in-store — or some combination thereof — based on what suits them in the moment. It appears retailers are taking note.

“Every inch of the retail industry is changing, from the aisles of the warehouse to the shelves of the store, and retailers are driving this change in a race to better serve customers,” said Jeff Schmitz, CMO at Zebra. “The [study] demonstrates that retailers are poised to meet and exceed customer expectations with new levels of personalization, speed and convenience.”

Other key findings from the Zebra study include:

  • According to the survey, the top sources of shopper dissatisfaction include inconsistent pricing between stores and the inability to find a desired item. A reported 72 percent of retailers plan to address this by reinventing through real-time inventory visibility powered by automation, sensors, and/or analytics.
  • The continued rise of online shopping will challenge retailers to provide unprecedented levels of convenience to help drive customer loyalty. By 2021, an estimated 65 percent of retailers plan to explore new delivery services, such as delivering to workplaces, homes and even parked cars.
  • Nearly 80 percent of retailers will soon be able to customize the store visit for individual customers, as a majority of them will know when a specific customer is in the store through micro-locationing.
About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.