Webinar: How SMBs Are Changing Everything
Mobile-centered and beacon-enabled place-based advertising will alter the $140 billion local ad landscape. Borrell Associates’ Gordon Borrell offers insights for publishers, agencies, and the SMBs they serve.
The shift towards mobile advertising and proximity marketing has major implications for Small-To-Medium-Sized Businesses and the media companies and ad agencies who cater to them.
While the rise of omnichannel, cross-platform advertising touches every marketing sector and category, the SMB level is at the forefront of this marketing evolution.
The use of smartphones’ location services data, online mapping and reviews sites, the deployment of Bluetooth-powered beacons in stores, and the emergence of wearables are changing the way consumers discover and shop at the physical businesses around them.
To help make sense of the significant impact on the way local media outlets, advertisers, and marketing services providers need to know to prepare and capitalize on these changes, we are proud to invite you to join a discussion between Gordon Borrell, CEO of local media marketplace analyst group Borrell Associates, and David Kaplan, GeoMarketing’s managing editor, to register for a free webinar on Wednesday, September 9th from 2 PM Eastern to 2:45pm ET.
In essence, the webinar topic, “Advertising’s Tipping Point: How SMBs Are Changing Everything,” is ultimately about how the “Golden Age of Advertising” is morphing into the “Golden Age of Geomarketing.”
Fresh off a massive survey of 7,228 SMBs and its latest round of expert-panel predictions, the points Borrell will be addressing:
- Mobile media’s shift to the front and center and traditional media becoming a support mechanism to digital initiatives.
- Valuable insights into what SMBs plan to do next.
- Drill-downs on specific categories like automotive and health care advertisers.
As Borrell himself recently noted in a guest column: “At stake is not only $50 billion in locally spent digital advertising dollars, but 10 times that amount ($501 billion) spent on digital services. All of that money is in play as local merchants continue to adjust their marketing dials for the optimal mix that drives business.”
We look forward to your participation!