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Verve Adds Execs To Oversee Ad Operations And Creative Services

The addition of ex-Viggle's Anna Hougart on analytics and former PointRoll exec Walter Geer on developing new ad formats, CEO Nada Stirratt hopes to match science with art.

Verve's Anna Hougart
Verve’s Anna Hougart

Four months into her tenure as Verve Mobile’s CEO, Nada Stirratt has added two senior management executives designed to enhance the company’s approach to campaign performance and how its mobile ad units actually look to consumers.

Most recently at entertainment rewards app platform Viggle, Anna Hougart is joining Verve as VP of revenue operations.  In addition, Walter Geer has left G/O Digital rich media provider PointRoll to become Verve’s VP and creative director. Both Hougart and Geer are former colleagues of Stirratt’s during her role as digital ad sales head at Viacom’s MTV Networks.

These two hires follow June’s addition of department store marketing vet Julie Bernard CMO. In the days after Stirratt was named to succeed Tom MacIssac as CEO, she had emphasized the need to redouble the work Verve had been doing over the past year of reshaping its identity from that of an insertion order-focused mobile ad network to a more programmatic and dynamically creative geo-targeting ad platform.

In her previous post, Hougart was responsible for all sales ops related to Viggle Audience Networks.

Verve's Walter Geer
Verve’s Walter Geer

Among Geer’s accomplishments, he’s been cited for “applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement. He holds a total of six U.S Patents for digital ad formats and has served in various product strategy roles at Google and MySpace, in addition to his time at Viacom.

“Anna’s operational expertise and Walter’s award-winning creative precision make them essential additions to our leadership team,” said Stirratt in a statement. “We are delighted to welcome Anna and Walter as we continue to offer leading-edge mobile ad delivery and creative execution at the forefront of our industry.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.