The GeoMarketing Top 5 Countdown
This week's top stories you don't want to miss.
Here are our five most popular stories and featured campaigns from this week. Catch up on the ones you missed!
Delivering immediate results is the key to the future of geo-data, according to CEO of data provider Metamarkets, Mike Driscoll. “In a space where hundreds of thousands of ads can be bought in an instant, there’s a significant advantage to those who can see results immediately instead of waiting hours or days.”
Montana has fresh powder aplenty, but not all of its resorts share the name recognition of, say, Vail. So, when the Montana Office of Tourism wanted to attract more skiers, it began targeting competing resorts with help from Publicis Groupe’s Spark creative shop and location targeting specialist PlaceIQ.
— Patrón Tequila (@Patron) July 24, 2014
Please tweet responsibly, everyone. Patron Tequila fashioned a tweet-tracking social media map to find out where its products may be most popular.
When Clear Channel created their Spectacolor HD screen in Times Square, they needed a way to showcase its potential and grab the attention of prospective advertisers. Working off of the idea to put on a big show, agency JUXT reprised a classic vaudeville and carnival favorite: The dunk tank. This time, though, the dunking would go digital.
— Spark SMG (@Spark_SMG) July 22, 2014
According to Spark’s Nicole Haygood, the hesitancy to integrate place-data into mobile ads has largely ended for second-tier national spenders.