The GeoMarketing Top 5 Countdown
Rite Aid's big beacon rollout dominated the week's news, as NRF16 attendees debated value of the buzzword 'omnichannel.'
Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web.
Link Picks of the Week:
- Aligning Digital and In-Store Experiences — Retail TouchPoints
- Facebook Yells “Sportsball!” — Josh Constine, Tech Crunch
- Sunday Sitdown with tech expert Anne Marie Stephen on shopping — Sandra Guy, The Chicago Sun-Times
- NRF 2016: Why brick-and-mortar retail faces a shakeout — Davide Savenije, Retail Dive
Top Stories of the Week:
Sure, the buzzword has fallen out of favor. But building seamless online-to-offline experiences has never been more crucial, execs stressed in an NRF breakout session.
The DIY chain has worked with Predictix for two years on streamlining its NatLo analytics on shopper demands.
The program is meant to help retailers build and use a database of customer profiles.
“Our main message today is that Estimote is not a beacon company; we’re a full stack location intelligence company building beacon and sensor hardware,” said Steve Cheney, Estimote’s co-founder and SVP of business and operations.
“Ultimately, the message we have to give people is that there is a benefit from using the app and receiving beacon-triggered messages; we’re not looking to sell them things,” said Rite Aid’s Gerard Babitts. “That said, we’re focused on targeted advertising and targeted offers to people as part of our loyalty programs. So our ability to message people as they walk through the store is a real benefit for our shoppers.”