The GeoMarketing Top 5 Countdown
It's 2016! Here's how all the mobile news is shaping up in the New Year.
Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web.
Link Picks of the Week:
- Looking Beyond the Internet of Things — Quentin Hardy, The New York Times
- Six Trends Shaping Location Marketing In 2016 — Adam Dorfman, Search Engine Land
- Enter the Shoe Aisle, Feel Your Phone Buzz With a Personal Deal — Glenn Rifkin, The New York Times
Top Stories of the Week:
“As more and more companies try to solve the retention problem, in-app engagement and personalization will become more sophisticated as a result. The evolution of in-app engagement and personalization will create an environment of apps that feel like they are living and breathing when done well, instilling a sense of personal touch,” said Robi Ganguly, Apptentive’s CEO. “Building personal relationships through messaging will make the app experience feel unique to the customer, just like going to a retail store. It’s going to be obvious which companies have mastered this strategy; they will see huge ROI on their mobile app investments with higher retention and conversion rates.”
Chick Foxgrover, the SVP and chief digital officer for agency trade association the 4A’s, has some thoughts about determining the hierarchy of promise when it comes to advertising’s relationship to technology advancement.
Blesh’s iBeacon Report shows that for the majority of consumers, 32 percent, the mall is the next stop after visiting a bank, followed by restaurants and big box retailers. For big box retailers, the next stop is usually the mall at 56 percent, followed by restaurants and then banks. Interestingly, for mall-goers the next stop most likely the movie theater at 30 percent, followed by restaurants and then public transportation.
“Improving the fan experience is one of the most important initiatives at the PGA TOUR” said David Plant, director of Mobile for the PGA Tour, which tapped Gimbal and its allies for the Atlanta portion of the event championship tournament in September. “We’ve discovered that campaigns and promotions that integrate proximity and location awareness is a fundamental component in truly defining the fan experience. Delivering hyper-relevant information to fans has a direct correlation to enhancing their experience, loyalty, ticket sales and the value of a sponsorship.”
As the company, which is now operating in 24 countries, looks to 2016, Paul Dolan, Light Reaction’s general manager, offers some predictions for the new year — and some thoughts about what Light Reaction can build on in the new year.