The GeoMarketing Top 5 Countdown
So much happened this week, it's almost scary! Catch up on everything from Sito Mobile's new hires to the latest in 'micro-fencing' before you don your costume and head out for Halloween.
Looking for a little reading before kicking off the Halloween weekend? Below, our spook-tacular top stories from the past week and our favorite links from around the web — check them out if you dare.
Link Picks of the Week:
- Vibes, IBM Partner For Omnichannel Marketing — Jess Nelson, MediaPost
- Target’s New Website Helps Trick-or-Treaters Find Best Candy Haunts in the Neighborhood — Christopher Heine, Adweek
- A New Way to Sell Oreos — Suzanne Vranica, The Wall Street Journal
- Bucky Scores With Beacons — Elyse Dupre, Direct Marketing News
Top Stories of the Week:
“Mobile video has quickly become one of the most important endeavors for digital marketers. More and more video content is consumed on mobile devices but the challenge is reaching the right audience,” said Loren Hillberg, Thinknear’s president, in a statement. “Coupling video with the unique targeting capabilities offered by location data, we can offer marketers the ability to deliver high-quality, VAST-compliant content to specifically targeted audiences at the right time.”
“It’s all about using location-based means to deliver relevant offers or communication from apps,” said Lawrence Griffith, Digital Factory’s CEO. “But only through content that — and this is the key — through content that that users have already chosen.”
Who owns the data collected by proximity marketing devices? And do retailers need apps to have beacon program?
As online-to-offline marketing companies wrap up 2015 and plan for 2016, expect more changes at the top.
Beacon installations are expected to grow by 287 percent (CAGR) to nearly 4.5 million over the next three years, according to BI Intelligence estimates. But knowing how to measure the successful use of beacons when it comes to generating sales is still an inexact science, panelists at last week’s LBMA Retail Loco conference suggested.