The GeoMarketing Top 5 Countdown
This week had it all, from ad blocking uproar to 'smart shelves' at Kroger. Take it in!
Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web.
And you still have some time left to access a special offer for GeoMarketing readers:
On October 22nd and 23rd, the Location Based Marketing Association will host RetailLoco —a two day event that will deliver insights and trends on the latest in mobile and location-based tools and techniques for retailers. The event will feature keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics / analytics, and more.
Register for the LBMA’s Retail Local conference here and use this special promo code: GEO25. We look forward to seeing you there as well!
Link Picks of the Week:
- Weebly, MapJam Announce Personalized Maps, Optimize Geomarketing — Jess Nelson, MediaPost
- Pinterest Is Localizing Search Because Half of Its Users Live Abroad — Carmel DeAmicis, Recode
- Report: Getting the Most out of Hyperlocal Social Media Marketing — David Card, Street Fight
- Location targeting proves finger-clicking good for KFC — Paul Skeldon, Internet Retailing
Top Stories of the Week:
Even if customers don’t necessarily interact with the smart displays, the introduction of the technology could provide immediate efficiencies. For example, just changing the prices on the fly is something Kroger admits takes hours to do with traditional labeling; the same process could take a matter of seconds using the smart shelf display, The company hopes that the inclusion of more digital touchpoints will keep things simpler and more accurate, while freeing up employees’ time to spend interacting with and helping customers.
With nearly half of the $14 billion dollars spent on digital ads being in a sea of fraud and misrepresentation, it’s time for advertisers to spend their money wisely, writes Kinetic’s Anna Echols. During Advertising Week, the Outdoor Advertising Association of America teamed up with outdoor media owners to spread the message that out-of-home advertising, unlike digital, is real. The outdoor advertising sector is a small part of the typical budget, accounting for 3.9 percent of total media ad spending (eMarketer). Why is that?
Creating relevant and engaging ads will subsequently eradicate any industry distrust of ad blocking, writes Sonata’s Lara Mehanna.
Within the BeAudience platform, Beintoo will now be able to extend its own geo-data — based on consumers’ offline interests and intent from mobile — to devices other than smartphones. The goal is to build a “holistic view” of the consumer across mobile, tablet, desktop, and connected TV, allowing for cross-device retargeting.
Digital advertising veteran Kevin Arrix is taking on the chief revenue officer role at Verve Mobile, filling a large hole at the mobile ad platform as CEO Nada Stirratt continues to reposition the company in way that balances “data-driven” programmatic ad sales with traditional, brand-friendly models.