The GeoMarketing Top 5 Countdown
This past week had it all: from Google Maps to awareness of beacons to Target to Coca-Cola and retargeting. Take it in!
Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web.
Link Picks of the Week:
- The Future of Geomarketing in Financial Services — Jeff Meredith, Money Summit
- United Airlines Brings Highly Detailed In-Airport Maps To Its iOS App — Nitish Kulkarni, TechCrunch
- StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers — Greg Sterling, Marketing Land
- Busting Myths In Location-based Mobile Advertising: Perceptions, Paradoxes And Possibilities — Piyush Shah, Mediapost
- Location Inaccuracy Is A Bigger Problem Than Fraud — Allison Schiff, AdExchanger
Top Stories of the Week:
If you’ve spent any amount of time zooming around Google Maps recently, you may have noticed this already if you happened to pass over a large store like Home Depot. Certain larger retailers have their interiors mapped out on Google Maps, some even having various aisles labeled (e.g. the furniture aisle, cabinet aisle, etc.) with multiple floors and pathways laid out as well.
First Insight finds 70 percent of consumers have never heard of the Bluetooth-powered devices currently being implemented by major chains. But the resounding answer to the question of whether that’s a problem for retailer? Location marketing executives — including Estimote, Statler Consulting, Unacast, inMarket, and GPShopper — that David Kaplan spoke with issued a resounding “No!”
The Bluetooth connection is only available on Apple’s iBeacon platform, but the retail chain is already working on app-based in-store sales assistance.
The Scandinavian proximity marketing program drove 60 percent CTR, as ads returned consumers back to the theater for more.