The GeoMarketing Top 5 Countdown

Our top stories from the past week, from the sale of HERE to Target's beacon rollout — plus link picks from around the web.

Looking for a little reading to wrap up your Friday? Below, our top stories from the past week — and our favorite links from around the web.

Link Picks of the Week:

Top Stories of the Week:

5. Nokia Sells Digital Mapping Product HERE To German Automakers For $3 Billion

According to HERE’s purchasers, the digital maps will be used in conjunction with real-time vehicle data in order to both increase safety on the road and to introduce new location-specific offers and products to drivers. But the automakers will still invest in HERE and license its technology and data to third parties, Search Engine Land reported, allowing it to remain an “independent provider of maps and location-based services…to all customers across industries.”

4. Target Rolls Out Beacons At 50 Stores — With Bigger Plans To Come

“We’re excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun,” said Jason Goldberger, president of and Mobile, in a statement. “This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we’ve built.”

3. Consumers Don’t Shop In ‘Omnichannel Mode’

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Retail and location ad veteran Anne Marie Stephen believes brick-and-mortars are getting closer to closing the digital and physical loop.

2. As New CEO Settles In, Gimbal Continues To Expand Proximity Platform

At the end of July, Gimbal’s transition from Qualcomm appeared even more complete, as CEO Rocco Fabiano, who led the company from its incubation period under its former parent, handed the position to Jeff Russakow. As president and CEO, Russakow, who has held top posts at Yahoo and Findly, will be expected to solidify Gimbal’s gains in the increasingly crowded proximity marketing space.

1. Yelp’s Realization: Brand Ads Don’t Resonate With Intent-Driven Audiences Looking For SMBs

The shift from branding to performance flies in the face of a decade of online ad industry leaders imploring that the interactive marketplace find a way to embrace the kind of “premium” sales — i.e., expensive, better looking, affinity-based — that capture the attention of consumers during primetime TV and in glossy magazines. But brand advertising doesn’t suit every interactive publisher, says Perry Evans, CEO of Denver-based Closely, which operates SMB digital marketing and social media monitoring app Perch.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.