The GeoMarketing Top 5 Countdown
A recap of GeoMarketing and WIWNY's Internet Week panel, Upward Mobility. Plus, our top stories this week!
This week, GeoMarketing collaborated with Women In Wireless NY to present Upward Mobility, a panel discussion for Internet Week moderated by David Kaplan. The discussion revolved around the growing role of women in the location-based tech world, and the challenges they’re overcoming.
Panelists from hyperlocal marketing platform Sonata (Lara Mehanna), recruiter AC Lion (Lisa Arnold), digital presence management company Yext (Liz Walton), and media and communications agency PHD Media (Tina Qu) stressed a number of points.
- The presence and influence of women in the field is growing.
- The values of computer science — a field of learning that has not traditionally been geared at women — should not be overlooked by anyone working in tech, no matter their gender.
- Even people in marketing, a division that would not typically require a strong technological skill set in other companies, should have a fluent understanding of whatever technology their company works with or develops.
- Marc Benioff, CEO of Salesforce’s recent move to ensure that women are paid fairly — granting immediate raises to those who were not — was a noble one that should be followed by all CEOs. That realistically won’t be the case though, and female employees will continue to have to be fearless negotiators from the start.
In other mobile news, the Place New York 2015 conference has been announced and will take place on June 9th. Key topics will include discussion of how retailers are succeeding in using location data to improve business, as well as a look at the unique in-store uses of beacons, wi-fi, magnetic positioning, and more. Register here.
And now, our favorite links from around the web:
- Beacons & Moving into the Nitty-Gritty — Chuck Martin, MediaPost
- Notifications on Apple Watch: How the Onus of Relevancy Will Shift From Consumer to Apps — Eli Portnoy, StreetFight
- Your iPhone’s Maps Are About to Get Way Better — Tom Huddleston, Jr., Fortune
- How to Create Contextual ‘Micro Moments’ with Apple Watch Offers — Jon Schepke, Ad Age
Finally, onto our top stories from this week!
The popular eyeglasses retailer is betting on the fact that integrating online and offline offerings will lead to more sales than e-commerce alone.
Reasons for Sizmek’s mobile RTB purchase are becoming clearer, as the company looks to become a major omnichannel player.
By targeting resident locals, Big Bottom Market found customers that wouldn’t disappear when wine tasting season came to an end.
In this GeoMinds column, proximity tech consultant Stephen Statler separates beacon dreams from nightmares when it comes to describing how these devices can impact the indoor customer experience.
To mark the launch of Mobile Requests, the Marriott set up social media headquarters in New York City and ignited a hashtag trend. It also embarked on a new phase. Nicole Spector has the details, here.