The GeoMarketing Top 5 Countdown
It was all about location this week, as Yext added Google to its PowerListings network and CartoDB bought Nutiteq to expand its geo-data tools.
GeoMarketing’s Link Picks of the Week:
- What The Lowe’s Robot Will Do For You—And The Future Of Retail — Fast Company
- Walgreens Jumps On The Beacon Bandwagon — Pymnts
- The Physical Web: How a New Type of Beacon Is Disrupting Proximity Marketing — Richard Graves, Street Fight
- Beyoncé is putting Red Lobster back on the map — Hayley Peterson, Business Insider
Top Stories of the Week:
Nutiteq, which is based in Estonia, specializes in mobile technology for offline mapping, GIS data, 3D support, and more. Its ability to create software that supports online and offline maps for mobile apps, brings New York-based CartoDB more than 15 million unique installations of their SDK, and a roster of clients that includes SeatGeek, LonelyPlanet, iRobot and Accenture, among others.
‘We’re proud of the way we’ve used our customer data online and offline to be fluidly connected,’ said Barneys’ VP of digital. ‘It allows for a personalized, consistent experience in-store and online.’
By connecting the places where consumers spend time with the places they spend money, Mike Dudas’ Button aims to expand the value of loyalty as an affiliate sales proposition.
In addition to crucial location information, Yext’s 600,000 business clients can update photos and social media content at the moment they choose.
The home improvement retailer is trying its best to tie mobile pageviews whenever they happen to its brick-and-mortar outlets.