The GeoMarketing Top 5 Countdown

It was all about location this week, as Yext added Google to its PowerListings network and CartoDB bought Nutiteq to expand its geo-data tools.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. CartoDB Buys Nutiteq To Expand Geo-Data Visualization Tools

Nutiteq, which is based in Estonia, specializes in mobile technology for offline mapping, GIS data, 3D support, and more. Its ability to create software that supports online and offline maps for mobile apps, brings New York-based CartoDB more than 15 million unique installations of their SDK, and a roster of clients that includes SeatGeek, LonelyPlanet, iRobot and Accenture, among others.

4. Barneys New York Brings Beacons, Same-Day Delivery To New Manhattan Flagship

Barneys new flagship

‘We’re proud of the way we’ve used our customer data online and offline to be fluidly connected,’ said Barneys’ VP of digital. ‘It allows for a personalized, consistent experience in-store and online.’

3. Retailers And Shoppers Are Pushing The Right Buttons On ‘Remote Control’ Commerce

By connecting the places where consumers spend time with the places they spend money, Mike Dudas’ Button aims to expand the value of loyalty as an affiliate sales proposition.

2. Yext’s Addition Of Google To Its PowerListings Network Is About More Than Maps

Yext Google My Business

In addition to crucial location information, Yext’s 600,000 business clients can update photos and social media content at the moment they choose.

1. Home Depot Store Visits Driven By Targeting Shoppers Before — And After

The home improvement retailer is trying its best to tie mobile pageviews whenever they happen to its brick-and-mortar outlets.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.