Taggalo Combines Facial Recognition Software With Beacon Tech
The device also provides real time analytics from all branches of a business, allowing business owners to make on the fly management decisions.
Taggalo, an Italian startup spinoff of the Italian National Research Council, is launching its flagship device, called Taggalo, that acts as an all-in-one beacon, wi-fi, video, and analytics in one package.
While an all-in-one beacon device, even one that sends messages over wi-fi as opposed to the more common Bluetooth, is not terribly unique, Taggalo is emphasizing its information gathering and analytics capabilities as the main appeal of the device.
Taggalo also has built-in facial recognition software that can estimate an entering customer’s age, ethnicity, or gender, cataloguing that information for business owners to use in analyzing their campaigns. in addition to tracking customers over wi-fi, this gives Taggalo a significant boost to its ability to analyze consumer behavior within brick-and-mortar retailers.
Facial recognition is not an unheard-of tool in the interactive world, especially among companies like Facebook, which uses the technology suggest photo tags. But using it on customers as they enter a store is a unique application, and one that comes with significant security concerns. Consumers are already more likely to have security apprehensions with technology that tracks or targets them, so bringing facial recognition and information gather in could be difficult to navigate.
The device will come with a customizable dashboard, archiving data from the past and showing real-time data as it is collected. Business owners can compile the collected data from every branch of their business to compare which ones are busiest and which ones are lacking, or what kinds of customers are coming in one area over another. This allows for on-the-fly adjustments to be made, like sending extra staff to a location that’s being swamped.
“To boost sales as well as provide a seamless omnichannel experience, we wanted to give retailers an easy solution to provide customer behavior data just like online retailers get. Because we provide multiple ways to gather customer data, Taggalo captures information on 100 percent of people passing by and entering a store,” said Luca Nestola, CEO and founder of Taggalo in a press statement. “Taggalo is so easy to deploy that after initial training customers are rolling it out themselves, avoiding expensive integration costs.”