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Analysis Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook Google's emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the "anti-Amazon," UM's Joshua Lowcock explains. David Kaplan By David Kaplan, May 9th
Analysis Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews? The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google's ability to manage brands' offline digital presence.  David Kaplan By David Kaplan, Jan 3rd
Uncategorized Brooklyn Boîte Seeks — And Finds — Rave Reviews Via Mobile Payments Apps A hot spot’s experiments with Cover, Sosh, Open Table, and others has improved its digital presence and given it alternatives to traditional review sites.  David Kaplan By David Kaplan, May 14th
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How Brands Can Partner With Google Assistant
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IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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