Yotpo
Analysis
How Marketers Need To Build Loyalty Programs Now
"Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.

News
Harry & David Gift Giving Chain Repositions Brand From ‘Holidays To Everydays’
“While Harry & David has proudly defined holiday gift-giving for more than 80 years, we also offer an incredible array of distinctive products to help customers deliver smiles every day of the year,” says Harry & David CMO Michelle Farabaugh.
