Ex-Yodle Exec Dafna Sarnoff Tapped As First CMO Of Intersection
The media and tech company wants to expand from its roots in OOH to a more digital focus for place-based advertising.
By David Kaplan, Aug 15th
76 Percent Of Location Searches Result In A Same-Day Store Visit
At Yext’s Location Lounge, panelists from across the marketing industry probed the burgeoning link between location data and offline sales — and why its growth is only just beginning.
By Lauryn Chamberlain, Jun 29th
How Restaurants Can Improve Search Rankings On Seamless
Eateries who depend on local delivery dollars do not have to choose between sharing a larger portion of their revenues or finding their menu listing buried.
By David Kaplan, Mar 7th
Not Just For Celebs: Selfies Are A Great Marketing Tool For SMBs, Says Yodle
The key is to balance overt 'ad' content with spontaneous pics that feel native to the platform.
By Lauryn Chamberlain, Oct 14th
What Consumers Want From Local Businesses
Local SMBs are great at offering personalized service — but they need to step up their game when it comes to online communication, a Yodle report finds.
By Lauryn Chamberlain, Jul 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th