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Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland.

David Kaplan

By David Kaplan, Aug 24th

News Yext Launches Integration With Amazon Alexa As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 25th

Analysis What Google Maps’ Explore Feature Means For Local Search Marketing "With this new addition to Google Maps, its now even more important that businesses are managing their reputation," says Yext's David "Rev" Ciancio.

David Kaplan

By David Kaplan, Jul 12th

Analysis Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast? "Let's be truthful, the general public wasn't talking about IHOP, but now they are," says ShopAdvisor's Bill McLaughlin. "It's interesting that they are still revealing details in pieces to keep the interest up."

David Kaplan

By David Kaplan, Jun 12th

Analysis OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants “The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts - all in real time," says Prasad Gune, OpenTable SVP of Product.

David Kaplan

By David Kaplan, May 16th

Analysis OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery “We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately," says OpenTable SVP Prasad Gune. "Based on this insight, we have redesigned our app experience to cater to this trend."

David Kaplan

By David Kaplan, May 1st

Analysis What Google Maps’ ‘Landmarking’ Of Marquee Brands Means For Local Businesses "This is a perfect example of businesses not being able the control the user interface or the artificial intelligence of smart devices, maps and directories," says Yext's Lee Zucker. "What businesses can control are the facts these intelligent services know about your brand and its locations."

David Kaplan

By David Kaplan, Apr 27th

Analysis What’s It Like To Shop At Amazon Go? Rather than offering a direct model for retail and groceries, Amazon Go offers a look at what the convenience store of the future might look like.

David Kaplan

By David Kaplan, Apr 6th

Analysis Chipotle Plots To Align Loyalty And Digital Marketing — What It Needs To Do To Succeed As Chipotle pursues more traditional advertising, it will also need to enhance its search and email marketing programs, notes Yext Food Services Head Lee Zucker.

David Kaplan

By David Kaplan, Feb 12th

Analysis How The Super Bowl Impacts Host City Business From Food To Financial Services While restaurants and hotels get an expected boost, Yext examined data around SB '17 found that requests for driving directions to banks at a rate 27% higher on the Thursday and Friday before the Super Bowl than the previous week — that’s almost 2X the national average.

David Kaplan

By David Kaplan, Feb 2nd

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