Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
Xaxis Taps NBCU Sales Exec As Head Of Client Engagement
Jason Webby brings the demand-side platform a wealth of sell-side experience from his time at both CNBC and The Economist.
By Daniel Parisi, Feb 2nd
WPP’s Light Reaction Is Prepped For The End Of Media Silos
After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means.
By David Kaplan, Dec 30th
Light Reaction Taps Rosa Markarian And Promotes Jennifer Lucas To Management Team
Both women have worked within Light Reaction or its parent company Xaxis for several years prior to their promotion.
By Daniel Parisi, Nov 3rd
WPP’s Data Alliance Adopts Factual’s Location Analytics
The deal between the ad holding company and Factual shows how geo-data is about more than just "location."
By David Kaplan, Jun 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th