xAd On Location
Bacardi’s Nim De Swardt: Generation Stereotypes Are ‘Nonexistent’ When You Have The Power Of Location
Forget 'marketing to Millennials' and build relationships — on both the national and local level — instead.
By Lauryn Chamberlain, Sep 29th
How Dunkin’ Brands Learned To Build Better Relationships Through Location
Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever.
By Lauryn Chamberlain, Sep 26th
Dunkin’ Donuts John Costello: Big Data Is Not A Strategy
The former Dunkin' Brands president advised marketers on turning data into action at xAd's On Location conference.
By Lauryn Chamberlain, Sep 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th