Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.
By David Kaplan, Apr 16th
Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
"Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.
By David Kaplan, Dec 5th
Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech
Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
By David Kaplan, Mar 17th
GroupM On AI And Brands: Advertising Has To Be Useful
'Useful advertising is a function of relevance which in turn is a function of time, place, context, cognitive targeting and creation, and actionability,' writes GroupM's Chief Digital Officer Rob Norman.
By David Kaplan, Feb 9th
Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
Xaxis Taps NBCU Sales Exec As Head Of Client Engagement
Jason Webby brings the demand-side platform a wealth of sell-side experience from his time at both CNBC and The Economist.
By Daniel Parisi, Feb 2nd
WPP’s Light Reaction Is Prepped For The End Of Media Silos
After being grown as an extension of Xaxis, Light Reaction is expanding the notion of what performance means.
By David Kaplan, Dec 30th
Mindshare Makes Words Count — With Maps And Moments Up Next
Businesses can “own” terms like “grilled” or “fried” as part of the WPP agency’s larger looping of earned and paid media marketing.
By David Kaplan, Sep 14th
GeoMinds: Last Words On CES 2015: WOW, IoT, WHA?
The latest gadgets can show marketers how best to navigate data privacy and location-targeting, says WPP agency Kinetic’s Anna Griggs.
, Jan 16th
WPP’s Data Alliance Adopts Factual’s Location Analytics
The deal between the ad holding company and Factual shows how geo-data is about more than just "location."
By David Kaplan, Jun 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th