Wendy’s
Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. David Kaplan By David Kaplan, Jan 29th
CMOs Papa John’s Hires Wendy’s Brandon Rhoten As CMO To Sharpen Digital Focus '[Brandon] is a disruptor in the QSR industry, and we are excited for him to further enhance Papa John’s brand relevancy and quality positioning across our marketing channels globally,' says COO Steve Ritchie. David Kaplan By David Kaplan, May 31st
Analysis Wendy’s Finds Location-Based Search Is ‘Critical’ Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by. David Kaplan By David Kaplan, Apr 7th
News Wendy’s Adds Snapchat Spice To Jalapeño Chicken Campaign Following Burger King's red hot 'Angriest Whopper,' Wendy's is continuing to build on its Snapchat marketing. David Kaplan By David Kaplan, Apr 19th
Uncategorized The GeoMarketing Top 5 Countdown Mobile coupon users will reach 97.4 million this year, according to a new eMarketer report. Plus, our top stories this week! Lauryn Chamberlain By Lauryn Chamberlain, May 15th
Uncategorized To Reach College Football Fans, Wendy’s Won With Video Dayparts Complemented By Geo-Targets Video ad platform Sightly and its agency partner Strategic America’s campaign looked to the right time as well as the right place. David Kaplan By David Kaplan, May 13th
Uncategorized The GeoMarketing Top 5 Countdown Top takeaways from the Mobile Marketing Association's Forum New York. Plus, our most popular stories this week! Lauryn Chamberlain By Lauryn Chamberlain, Mar 20th
News For Wendy’s, Native Advertising Is Number One The fast food chain is geo-targeting millennials by blending in on Yahoo-owned Tumblr. Lauryn Chamberlain By Lauryn Chamberlain, Mar 19th
Uncategorized The GeoMarketing Top 5 Countdown The top GeoMarketing news of the week, featuring two companies with exciting partnership developments. Lauryn Chamberlain By Lauryn Chamberlain, Oct 24th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th