Subway Signs On To Shorter Pandora Audio Ads To Capture Micro-Moments
"We think there may be an effective blend of shorter and longer length audio ads that can help with message breakthrough and alleviate potential creative fatigue," Pandora says.
By David Kaplan, Aug 25th
Google Maps Adds ‘Spa And Salon Day’ Direct Reservations
Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.
By David Kaplan, Jul 14th
How Yelp Plans To Consolidate Mobile Gains And Reach $1 Billion In Revenue
A small investment in restaurant waitlist texting platform is one way. But Yelp's home services usage has grown by 50 percent, a sign that that local guide is diversifying its offerings.
By David Kaplan, Aug 10th
Cardless ATMs From BofA, Wells Fargo Could Give Mobile Pay A Boost
Mobile payments have been hanging in limbo, but two big banking partnerships might lead to greater consumer adoption.
By Daniel Parisi, Jan 29th
inMarket, Wells Fargo Bring Out Beacons In Support Of Zac Brown Band’s Veterans’ Benefit At Wrigley
The country music star's 9/11 show will use the Bluetooth-powered devices to promote No Barriers USA’s Warriors to Summits program.
By David Kaplan, Sep 11th
Waze’s Branded Pins Drive — Literally — Map Users To Local Shops
The average lift in recall for Takeover ads is over 162 percent, suggesting that the crowdsourced traffic navigation app’s users are being reached at a moment of heightened awareness.
By David Kaplan, May 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th