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Analysis Pharma Retail Wars: CVS Reigns Supreme While Rite Aid Lags Behind How can pharmacies connect with on-the-go consumers? Across all locations, apps such as The Weather Channel were among the most popular apps used while shoppers were in-store.

By Michael Buttigieg, Aug 31st

Analysis Diagnosing The Marketing Challenges Of ‘Aesthetic Healthcare’ Many spas and salons are making some big mistakes when it comes to social media, search, and email marketing, says eRelevance CMO Adam Weinroth.

David Kaplan

By David Kaplan, Sep 19th

Analysis What’s Driving The Growth Of Connected Health Devices? Health and wellness apps are used by more than 40 percent of consumers in the U.S., and that number is steadily rising, says Parks Associates' Harry Wang.

David Kaplan

By David Kaplan, Jul 19th

Google Google Maps Adds ‘Spa And Salon Day’ Direct Reservations Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.

David Kaplan

By David Kaplan, Jul 14th

Analysis The ‘Internet of Health Things’ To Be Worth $163 billion By 2020 The way patients find and engage with healthcare providers is undergoing vast change with artificial intelligence and smart search at the center.

David Kaplan

By David Kaplan, Apr 21st

Analysis How Will IoT Impact Doctors, Patients, And Pharma? IoT hasn’t reached beyond fitness and connected TVs yet, but it’s poised to quickly change the intermingled relationships among providers, caregivers, and the public at large as eMarketer runs the numbers.

David Kaplan

By David Kaplan, Jan 6th

Analysis How Pharmaceutical Brands Are Using Location To Target Consumers As more medical marketers look to balance consumers' privacy issues with patients demand for greater relevance, Semcasting's CEO Ray Kingman offers a delicate approach.

David Kaplan

By David Kaplan, Dec 19th

News Theraflu Is Mapping Colds And Flu Outbreaks Down To The Retail Level The GSK Consumer Healthcare brand is working with The Weather Company and crowdsourcing data provider Sickweather to keep track of where flu activity is happening to direct sufferers to real-time remedies at the hyperlocal level.

David Kaplan

By David Kaplan, Oct 6th

Analysis Compared To Other Businesses, Healthcare Providers Afflicted By A Lack Of Listing Accuracy Nearly one-third of doctors and hospitals don’t have a clear online presence —that's 3.6x greater than the unlisted percentage of other businesses. Yext for Healthcare aims to cure the ill state of physician discovery.

David Kaplan

By David Kaplan, Jul 6th

News Gimbal Rolls Out Beacons To 12,000 Doctors Offices With Health Media Network The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector.

David Kaplan

By David Kaplan, Jun 23rd

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