Jivox Taps IBM Watson Advertising’s WEATHERfx To Create Ads Based On Local Conditions
"Since [weather] is very specific to the consumer's location, it will spur people to visit offline stores for purchases," says Jivox CEO Diaz Nesamoney.
By David Kaplan, Jan 17th
The Weather Company’s Promotions Build On ‘Location Story’
Vikram Somaya, TWC’s data maven, discusses his expanded duties and his vision for the “brave new world” of the IoT.
By Nicole Spector, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th