Location Tech Can Ease IoT Security Skepticism
Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow.
By David Kaplan, Oct 27th
TomTom And Sensewhere Form Alliance To Uncover Hidden Places On Digital Maps
This collaboration aims ferret out those GPS 'black spots' and bring location based services indoors.
By David Kaplan, Jun 30th
Think You Know IoT Location Targeting? Think Again When It Comes To Wearables
Years of refining geo-data to understand and serve ads to smartphones has finally started to make sense for marketers and agencies. But the Internet of Things will require mobile experts to do some relearning.
By David Kaplan, Mar 15th
Skyhook Wireless Brings Location Data To Narrative’s Wearable Cameras
If a picture’s worth a thousand words, the addition of geotagging might ad value to brands using IoT.
By Daniel Parisi, Feb 23rd
Visa Ready Expands To Wearables, IoT
As payments moves beyond plastic cards, the goal is to make ‘virtually any’ physical place into a commerce location.
By Daniel Parisi, Feb 22nd
Apple Watch Hermès Can Now Be Purchased In Stores, Online
The luxury collaboration could mean big things for future targeting of affluent customers — and a shift in our overall perception of wearables.
By Lauryn Chamberlain, Jan 21st
CES 2016: Ambient Intelligence Is Here
Virtual reality, wearables, smart cars — in 2016, all the theories and experiments of the past few years come into view, writes inMarket's Todd DiPaola.
, Jan 12th
Curb Agency Enthusiasm? Agencies Need To Evaluate Use Case Before Tech Thrills
As the agencies and their clients descend on CES this week, 4A’s Foxgrover offers advice on seeing through the hype to reality, be it augmented, virtual, or actual.
By David Kaplan, Jan 5th
Half Of Consumers Will Use Smartphones, Wearables For Mobile Payments By 2018
But cloud-based solutions may reach a wider audience and win out over NFC-based technology, Gartner predicts.
By Lauryn Chamberlain, Dec 15th
Wearables’ Sales Grow, Though IoT Security Tools Continue To Lag
While any connected device comes with potential risk, wearables collection of personally identifiable information makes them particularly vulnerable.
By Daniel Parisi, Dec 11th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th