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Watson Advertising

Analysis IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs To build awareness and ultimately drive in-store visits to their restaurants, Subway leveraged Watson Advertising’s newest targeting capability -- WEATHERfx Footfall with Watson

David Kaplan

By David Kaplan, Sep 26th

News Watson Advertising Promotes Jeremy Hlavacek Sales Head "Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek," says CRO Carrie Seifer. "

David Kaplan

By David Kaplan, May 21st

Analysis What Does The Summer Weather Forecast Mean For Retail And Restaurant Businesses? "Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event," says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising.

David Kaplan

By David Kaplan, May 14th

Analysis Why Unstructured Data Matters To Brands Right Now Unstructured data includes everything from audio, including voices and other kinds of sounds, and video, and images – and that’s not easy for a search engine to find and present, notes IBM Watson CMO Jordan Bitterman.

David Kaplan

By David Kaplan, Nov 20th

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