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News Best Western Expands Use Of AI-Powered Interactive Advertising With Watson Ads With "Ask Watson," Best Western will engage travelers in AI-powered conversations about tips and tricks for leisure travelers on their upcoming destinations.

David Kaplan

By David Kaplan, Jun 29th

CMOs Why The Weather Company Rebranded As IBM Watson Advertising "The world's most essential businesses are platforms," noted CMO Jordan Bitterman in an Advertising Week presentation, heralding the change and the "Era of Cognition."

David Kaplan

By David Kaplan, Sep 26th

News The Future Of Car Talk: The Weather Company Runs First ‘Cognitive Ads’ For Toyota Using The Weather Company cognitive ads, Toyota’s able get deeper insight into the types of questions that consumers are asking during the decision-making process, says Sarah Ripmaster, TWC's head of automotive sales.

David Kaplan

By David Kaplan, Jun 15th

CMOs The Weather Company Brings In Digital Ad Vet Carrie Seifer To Head Sales Seifer, a former MediaVest and Millennial Media exec, will oversee global consumer and business-facing revenue efforts.

David Kaplan

By David Kaplan, Mar 30th

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from a geo-data mix up to how Campbell's is using Watson ads.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 24th

Analysis How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads The IBM-Owned Weather Company's voice-activated Watson Ads represents true 'conversational marketing,' says TWC's Domenic Venuto.

David Kaplan

By David Kaplan, Feb 21st

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