Watson
News As Salesforce And IBM Watson Team On AI, Visual Search Comes Into Focus The use of AI in marketing is still in its infancy, but one of the things Salesforce hopes to tackle first: analyzing the 1.2 trillion digital images that will be taken in 2017. David Kaplan By David Kaplan, Mar 7th
Analysis How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads The IBM-Owned Weather Company's voice-activated Watson Ads represents true 'conversational marketing,' says TWC's Domenic Venuto. David Kaplan By David Kaplan, Feb 21st
News IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’ Two storied companies with close to 200 years of collective technology experience between them are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data. David Kaplan By David Kaplan, Oct 24th
News The Weather Company Rolls Out Location Marketing Platform To Anticipate Consumers’ Movements The goal for The Weather Company's JOURNEYfx location platform is less about targeting on-the-go consumers 'in the moment.' It's about understanding people before the moment they're near a marketer's doorstep. David Kaplan By David Kaplan, Oct 13th
CMOs The Weather Company Brings On Ad Vet Jordan Bitterman As CMO As marketers look to the ways meteorological data mixes with IoT and voice-activated search, Bitterman will be expected to deepen connections with ad agencies and brands. David Kaplan By David Kaplan, Oct 5th
News How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind. David Kaplan By David Kaplan, Aug 25th
News How Location Will Impact The Weather Company’s Voice-Activated Watson Ads Campbell Soup Company, Unilever, and GSK Consumer Healthcare are the first brands to test the connection of speech-enabled ads via the IBM weather data platform. David Kaplan By David Kaplan, Jun 2nd
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th