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Voice Summit

Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.

By Dexter Garcia, Aug 16th

Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."

David Kaplan

By David Kaplan, Aug 14th

Analysis How CMOs Are Taking On The Voice-First Future 'If you can tell a story in a way that replicates human interaction, people really dig that," explained UpsideDoor CMO Mike Darne at Voice Summit.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 30th

Analysis How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers "Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it's completely uninterrupted and complementary to the building experience," said LEGO's James Poulter at the Voice Summit.

David Kaplan

By David Kaplan, Jul 26th

Analysis Voice Summit 2018: Voice Will Be Consumers’ Preferred Shopping Method Within Five Years “The projections we’ve seen show that voice commerce is going to grow 20-fold from $2 billion to $40 billion in the next four years,” says The Mars Agency’s Ethan Goodman.

David Kaplan

By David Kaplan, Jul 24th

Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.

David Kaplan

By David Kaplan, Jul 17th

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