Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
Even brands that cater to older demographics can benefit from developing a voice strategy.
By Lauryn Chamberlain, Mar 13th
42 Percent Of Voice Assistant Users Favor Their Smartphone
For marketers, thinking about mobile now inherently means thinking about voice.
By Lauryn Chamberlain, Dec 21st
How Consumers Used Amazon Alexa This Thanksgiving
Shoppers bought a record number of voice-controlled devices between Black Friday and Cyber Monday, Amazon reported — and those who already own them issued more commands than usual over the holiday week.
By Lauryn Chamberlain, Nov 28th
How Brands Can Build A Compelling Voice Strategy
It's not enough just to build an Alexa skill; discoverability is the name of the game in this 'new world' of SEO.
By Lauryn Chamberlain, Nov 20th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th