Voice strategy
News The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker's 2018 Internet Trends report. Lauryn Chamberlain By Lauryn Chamberlain, Jun 4th
News Bank Of America Launches AI-Powered Assistant, Erica 'Erica' will allow mobile users to issue commands via voice, text, or gesture in a bid to make the in-app banking experience quicker and easier. Lauryn Chamberlain By Lauryn Chamberlain, May 24th
News Think With Google: Parents Are Voice-Assistance ‘Power Users’ Nearly 70 percent turn to a voice-activated assistant to search for information about local places on a weekly basis. Lauryn Chamberlain By Lauryn Chamberlain, May 2nd
Geo 101 Geo 101: Helping Your Brand Become A Voice Assistant’s ‘Preferred Answer’ The major players have remained mum on how their assistants actually choose answers — but there are steps that marketers can take in order to optimize. Lauryn Chamberlain By Lauryn Chamberlain, Apr 23rd
News Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017 Voice-based interactions are rapidly becoming the in-home norm, according to research from Parks Associates. Lauryn Chamberlain By Lauryn Chamberlain, Apr 16th
News Over One-Third Of US Consumers Own Multiple Smart Home Devices The majority say they believe that connected home technology will change their lives significantly in the next several years. Lauryn Chamberlain By Lauryn Chamberlain, Apr 2nd
Google Google Launches AI-Powered Text-To-Speech Advancements Cloud Text-To-Speech sees Google applying AI and neural networks to make speech processing 1000x faster. Lauryn Chamberlain By Lauryn Chamberlain, Mar 29th
Analysis Think With Google: Why Voice Assistants Are Resonating With Baby Boomers Even brands that cater to older demographics can benefit from developing a voice strategy. Lauryn Chamberlain By Lauryn Chamberlain, Mar 13th
News 42 Percent Of Voice Assistant Users Favor Their Smartphone For marketers, thinking about mobile now inherently means thinking about voice. Lauryn Chamberlain By Lauryn Chamberlain, Dec 21st
News How Consumers Used Amazon Alexa This Thanksgiving Shoppers bought a record number of voice-controlled devices between Black Friday and Cyber Monday, Amazon reported — and those who already own them issued more commands than usual over the holiday week. Lauryn Chamberlain By Lauryn Chamberlain, Nov 28th
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Featured News
What Brands Need To Know About The Emerging Voice-First Era
By David Kaplan, Jul 17th
McDonald's Owns 'Quick And Easy' Among QSR Customers -- Rivals Need To Look Other Values To Compete
By David Kaplan, Jul 17th
How Marketers Can Customize 'Purpose-Driven Marketing' By Consumer — And Channel
By Lauryn Chamberlain, Jul 16th