The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed
The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker's 2018 Internet Trends report.
By Lauryn Chamberlain, Jun 4th
Bank Of America Launches AI-Powered Assistant, Erica
'Erica' will allow mobile users to issue commands via voice, text, or gesture in a bid to make the in-app banking experience quicker and easier.
By Lauryn Chamberlain, May 24th
Think With Google: Parents Are Voice-Assistance ‘Power Users’
Nearly 70 percent turn to a voice-activated assistant to search for information about local places on a weekly basis.
By Lauryn Chamberlain, May 2nd
Geo 101: Helping Your Brand Become A Voice Assistant’s ‘Preferred Answer’
The major players have remained mum on how their assistants actually choose answers — but there are steps that marketers can take in order to optimize.
By Lauryn Chamberlain, Apr 23rd
Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017
Voice-based interactions are rapidly becoming the in-home norm, according to research from Parks Associates.
By Lauryn Chamberlain, Apr 16th
Over One-Third Of US Consumers Own Multiple Smart Home Devices
The majority say they believe that connected home technology will change their lives significantly in the next several years.
By Lauryn Chamberlain, Apr 2nd
Google Launches AI-Powered Text-To-Speech Advancements
Cloud Text-To-Speech sees Google applying AI and neural networks to make speech processing 1000x faster.
By Lauryn Chamberlain, Mar 29th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
Even brands that cater to older demographics can benefit from developing a voice strategy.
By Lauryn Chamberlain, Mar 13th
42 Percent Of Voice Assistant Users Favor Their Smartphone
For marketers, thinking about mobile now inherently means thinking about voice.
By Lauryn Chamberlain, Dec 21st
How Consumers Used Amazon Alexa This Thanksgiving
Shoppers bought a record number of voice-controlled devices between Black Friday and Cyber Monday, Amazon reported — and those who already own them issued more commands than usual over the holiday week.
By Lauryn Chamberlain, Nov 28th
What Brands Need To Know About The Emerging Voice-First Era
By David Kaplan, Jul 17th
McDonald's Owns 'Quick And Easy' Among QSR Customers -- Rivals Need To Look Other Values To Compete
By David Kaplan, Jul 17th
How Marketers Can Customize 'Purpose-Driven Marketing' By Consumer — And Channel
By Lauryn Chamberlain, Jul 16th