How Consumers Used Amazon Alexa This Thanksgiving
Shoppers bought a record number of voice-controlled devices between Black Friday and Cyber Monday, Amazon reported — and those who already own them issued more commands than usual over the holiday week.
By Lauryn Chamberlain, Nov 28th
How Brands Can Build A Compelling Voice Strategy
It's not enough just to build an Alexa skill; discoverability is the name of the game in this 'new world' of SEO.
By Lauryn Chamberlain, Nov 20th
How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
Nearly 20 Percent Of Customers Have Made A Purchase With A Voice-Controlled Device
And one-third plan to make a purchase through their Amazon Echo or similar device in the next year.
By Lauryn Chamberlain, Jul 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th