How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
Nearly 20 Percent Of Customers Have Made A Purchase With A Voice-Controlled Device
And one-third plan to make a purchase through their Amazon Echo or similar device in the next year.
By Lauryn Chamberlain, Jul 12th
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
At Cannes Lions, J. Walter Thompson's Elizabeth Cherian broke down the company's 'Speak Easy' voice report with Mindshare — and what brands need to know now.
By Lauryn Chamberlain, Jun 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th