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Voice-based commerce
Analysis
Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
Analysis
Kinetic’s Michael Lieberman: How Can Marketers Communicate With Consumers Who No Longer ‘Need’ A Screen?
'We're going to get to a point where it's not about more digital screens," Lieberman said. 'It's about more engagements; more experiences in the most real world sense.'
By Lauryn Chamberlain, Feb 1st
Analysis
Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant
Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.
By Lauryn Chamberlain, Jan 17th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th