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Voice-based commerce

Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.

David Kaplan

By David Kaplan, Feb 9th

Analysis Kinetic’s Michael Lieberman: How Can Marketers Communicate With Consumers Who No Longer ‘Need’ A Screen? 'We're going to get to a point where it's not about more digital screens," Lieberman said. 'It's about more engagements; more experiences in the most real world sense.'

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 1st

Analysis Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 17th

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