Bank Of America Launches AI-Powered Assistant, Erica
'Erica' will allow mobile users to issue commands via voice, text, or gesture in a bid to make the in-app banking experience quicker and easier.
By Lauryn Chamberlain, May 24th
As Google Home Gains Market Share, Google Starts Investment Fund To Promote Its Voice-Activated Assistant
The move to create a special investment fund aimed at developers for Google Assistant follows Amazon's own effort to build up services for Alexa.
By David Kaplan, May 3rd
Google Emphasized ‘Fun’ For The Connected Home At SxSW
Google showed Austin visitors at SxSW how to throw a house party -- with some help from the Google Assistant and Domino's Pizza.
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
Even brands that cater to older demographics can benefit from developing a voice strategy.
By Lauryn Chamberlain, Mar 13th
The Top Three Trends From CES 2018
Voice is the new touch, the connected car is the new playground for OOH marketers, and more.
By Lauryn Chamberlain, Jan 16th
How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the rise of voice assistants to Yelp's acquisition of Turnstyle.
By Lauryn Chamberlain, Apr 7th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th