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Voice assistant
Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says. David Kaplan By David Kaplan, Feb 9th
Analysis Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.  Lauryn Chamberlain By Lauryn Chamberlain, Jan 17th
News Consumers Are Ready To Tell Their Voice-Controlled Devices What They Want For The Holidays 24 percent of self-identified frequent online shoppers ‘often’ or ‘always’ purchase through voice-controlled devices like Amazon Echo. More are gearing up to do so this holiday shopping season.  Lauryn Chamberlain By Lauryn Chamberlain, Sep 12th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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