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Voice assistant

Analysis Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones 66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.

David Kaplan

By David Kaplan, Feb 9th

Analysis Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.

Lauryn Chamberlain

By Lauryn Chamberlain, Jan 17th

News Consumers Are Ready To Tell Their Voice-Controlled Devices What They Want For The Holidays 24 percent of self-identified frequent online shoppers ‘often’ or ‘always’ purchase through voice-controlled devices like Amazon Echo. More are gearing up to do so this holiday shopping season.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 12th

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