Accenture: Stand-Alone Digital Voice Assistants Are Taking Consumers Away From Smartphones
66% of consumers who own a stand-alone DVA use their smartphone for fewer activities, an Accenture survey says.
By David Kaplan, Feb 9th
Over 35 Percent Of Consumers Have Already Made A Purchase Using A Voice Assistant
Discoverability via voice matters more than ever. As such, marketers need to think about how they can become a voice assistant’s preferred answer.
By Lauryn Chamberlain, Jan 17th
Consumers Are Ready To Tell Their Voice-Controlled Devices What They Want For The Holidays
24 percent of self-identified frequent online shoppers ‘often’ or ‘always’ purchase through voice-controlled devices like Amazon Echo. More are gearing up to do so this holiday shopping season.
By Lauryn Chamberlain, Sep 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th