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voice activation

Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.

By Dexter Garcia, Aug 16th

Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."

David Kaplan

By David Kaplan, Aug 14th

Analysis How CMOs Are Getting Past The Hype About AI By Finding The Practical Use Cases It's still "early days" for AI, says Forrester analyst Thomas Husson, who reports that only 36 percent of global marketing decision makers actually use machine learning tech.

David Kaplan

By David Kaplan, Aug 10th

Analysis How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers "Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it's completely uninterrupted and complementary to the building experience," said LEGO's James Poulter at the Voice Summit.

David Kaplan

By David Kaplan, Jul 26th

Analysis Voice Summit 2018: Voice Will Be Consumers’ Preferred Shopping Method Within Five Years “The projections we’ve seen show that voice commerce is going to grow 20-fold from $2 billion to $40 billion in the next four years,” says The Mars Agency’s Ethan Goodman.

David Kaplan

By David Kaplan, Jul 24th

Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.

David Kaplan

By David Kaplan, Jul 17th

Analysis Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable Why aim audio ads at smart speakers now? "Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.

David Kaplan

By David Kaplan, Jul 2nd

Analysis Voice Search Is Here — But Ad Formats Will Need To Evolve 'As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,' says Philip Smolin, chief strategy officer at Amobee. 'It will likely be equivalent to what we experienced with web search.'

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 27th

Analysis Personalization vs. Privacy: How Marriott can leverage loyalty data to maximize its partnership with Amazon’s Alexa to improve the hospitality experience Consumers are becoming ever more expectant of a seamless yet connected journey, and the travel landscape is evolving to reflect this, blurring the line between traditional travel and modern technology, writes Collinson's Phil Seward.

By Phil Seward, Jun 26th

News 10 Things To Know About Online-To-Offline Marketing This Week Our most popular news items over the last seven days featuring iQuanti, World Cup, Amazon Alexa and Marriott, Facebook, and SEO with Early Bird Digital Marketing.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 25th

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