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Analysis Cannes Lions: 5 Major Takeaways from 2018

By Tom Kenney, Jun 25th

Analysis How Should Marketers Approach Voice Activation Right Now? Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.

David Kaplan

By David Kaplan, Jun 18th

News The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker's 2018 Internet Trends report.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 4th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Pandora's ad tech acquisition to straight talk about GDPR's impact on mobile marketing in Europe.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 1st

Geo 101 Geo 101: What Are Earcons? The way a brand sounds — even in the smallest moments — is an important part of identity today.

Lauryn Chamberlain

By Lauryn Chamberlain, May 31st

News Pandora Acquires Digital Audio Ad Tech Platform AdsWizz For $145 Million The move will improve Pandora's ad capabilities to better serve publishers and brands worldwide, according to CEO Robert Lynch.

Lauryn Chamberlain

By Lauryn Chamberlain, May 29th

Analysis 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year "More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day," says Tom Hartnett, President, 1-800-Flowers.com.

David Kaplan

By David Kaplan, May 7th

Analysis Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience "Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads," says Martinez. "Compare this to the standard engagement time of 13.14 seconds."

David Kaplan

By David Kaplan, Apr 30th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how visual discovery is transforming the shopping experience to the latest on voice-activated assistants.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 27th

Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key.

David Kaplan

By David Kaplan, Apr 18th

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