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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the evolution of visual search to what Apple's iOS 12 updates mean for local marketers

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 14th

Analysis Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.

David Kaplan

By David Kaplan, Sep 12th

Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni.

David Kaplan

By David Kaplan, Sep 4th

Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences.

David Kaplan

By David Kaplan, Sep 4th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from how Petco is using voice activation to the concept of 'going brandless.'

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 31st

Analysis How Petco Is Using Voice Activation To Connect With Pet Owners Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI's Adam Marchick.

David Kaplan

By David Kaplan, Aug 27th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from New York Life's 'connected experiences' to the subtle differences between Millennials and Gen-Z.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 17th

Analysis CPG And Alexa: Audio Packaging On The Voice Shelf “Over 40 percent of smart speakers live in kitchens and while parents and families are early adopters of voice, cereal brands are sleeping on a major opportunity,” says Dexter Garcia, co-founder and CSO of Audio UX.

By Dexter Garcia, Aug 16th

Analysis How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent "Meet your customer in the moment," Isbitski advises, "because the one thing you can't measure right now is what are your customers asking you."

David Kaplan

By David Kaplan, Aug 14th

News What Amazon Alexa’s ‘Answer Update’ Means For Marketers The rollout of the feature sees Amazon quietly furthering its commitment to expanding Alexa's Knowledge Graph.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 9th

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