virtual reality
Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences. David Kaplan By David Kaplan, Sep 4th
Analysis Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience "Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads," says Martinez. "Compare this to the standard engagement time of 13.14 seconds." David Kaplan By David Kaplan, Apr 30th
Analysis How Visually-Oriented Retailers Like Wayfair And Nike Are Using Voice Activation To Connect With Consumers Is someone going to buy a lamp or a sneaker using a voice assistant? Not today, says Wayfair's Jessica Jacobs and Nike's Ron Faris. But for SEO and appointment shopping, voice is becoming key. David Kaplan By David Kaplan, Apr 18th
Analysis Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference. David Kaplan By David Kaplan, Apr 10th
Analysis Apple’s ARKit vs. Google’s ARCore: What Brands Need To Know Considering the newness of Augmented Reality, even the smartest brand marketers may get confused about best practices. IPG Media Lab's Scott Elchison and Richard Yao unpack the details. Richard Yao, Scott Elchison By , , Oct 2nd
Analysis How VR And Mobility Are Influencing Ford’s Marketing Ford is also exploring how it might use Amazon Alexa and other voice-activated assistants within its connected cars, says Integrated Marketing head Lisa Schoder. David Kaplan By David Kaplan, Jun 14th
Analysis Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. David Kaplan By David Kaplan, Mar 17th
Analysis AOL’s Mark Connon On Geo-Data As The Hot Topic At Mobile World Congress As the AOL Platforms Global Chief Mobile Officer reflects on this past year's Mobile World Congress, he sees a greater role for geo-data. David Kaplan By David Kaplan, Mar 13th
Analysis As JCPenney Streamlines, CEO Ellison Points To Omnichannel Progress Omnichannel shoppers spent 3x more with JCPenney compared to store-only or e-commerce only customers in 2016. More to come, says CEO Marvin Ellison. David Kaplan By David Kaplan, Feb 27th
Analysis How Can Virtual Reality Bridge Online-To-Offline Marketing? Don't expect much in the retail arena, but as Wyndham Hotels and Isobar have shown, Virtual Reality is perfect for taking consumers to vacation destinations. David Kaplan By David Kaplan, Feb 20th
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