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virtual assistants
News As Audio Gets ‘Smarter,’ iHeartMedia Embraces Voice Activation, Chatbots, Wearables “Consumers are taking advantage of the ease and ubiquity of virtual assistants, smart speakers, set-top boxes and other connected devices, and in doing so, they’re proving that audio is an important part of their day-to-day life," says Darren Davis, president of iHeartRadio and iHeartMedia Networks Group David Kaplan By David Kaplan, Jan 9th
News Pandora’s Sonos Integration Opens More Advertisers To The Connected Home “It is now easier for listeners to access and control all of their music from Pandora, whether it’s from the Sonos app, with voice, and now from within the Pandora app – all working together seamlessly," says Sonos' Allen Mask.  David Kaplan By David Kaplan, Nov 14th
Analysis Pandora And Nestlé Waters Turn On Audience Targeting In Connected Home Devices "Audio acts as a powerful tool to establish an emotional connection with audiences, and connected devices offer an even greater level of intimacy, particularly within the home where listeners are more receptive and their environment acts as a contextual trigger," says Pandora's Eric Hoppe.  David Kaplan By David Kaplan, Nov 8th
Analysis The Coming Post-Mobile World: LTE Smartwatches And The Age Of Assistance What do the concepts of assistance and augmentation mean for the future of mobility? UM Worldwide's Joshua Lowcock presents some answers.  Joshua Lowcock By Joshua Lowcock, Sep 27th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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