virtual assistants
News
As Audio Gets ‘Smarter,’ iHeartMedia Embraces Voice Activation, Chatbots, Wearables
“Consumers are taking advantage of the ease and ubiquity of virtual assistants, smart speakers, set-top boxes and other connected devices, and in doing so, they’re proving that audio is an important part of their day-to-day life," says Darren Davis, president of iHeartRadio and iHeartMedia Networks Group
News
Pandora’s Sonos Integration Opens More Advertisers To The Connected Home
“It is now easier for listeners to access and control all of their music from Pandora, whether it’s from the Sonos app, with voice, and now from within the Pandora app – all working together seamlessly," says Sonos' Allen Mask.
Analysis
Pandora And Nestlé Waters Turn On Audience Targeting In Connected Home Devices
"Audio acts as a powerful tool to establish an emotional connection with audiences, and connected devices offer an even greater level of intimacy, particularly within the home where listeners are more receptive and their environment acts as a contextual trigger," says Pandora's Eric Hoppe.
