Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
TubeMogul Signs Up Geo-Data Provider Factual To Enhance Mobile Targeting
Global ad agency DWA is the video ad platform’s first client to use Factual’s location intelligence on behalf its brand marketers.
By David Kaplan, Sep 6th
Geo-Data And Hyperlocal Targeting Viewed As Essential Programmatic Ad Tools
Demand-Side Platform MediaMath is fully embedding Factual's Geopulse Proximity into its TerminalOne Marketing Operating System
By David Kaplan, Aug 3rd
It’s Time To Establish ‘Best Practices’ For Geo-Data And Privacy
Location data specialist Factual has become a member of the Network Advertising Initiative as the industry trade group aims to develop self-policing mechanisms for balancing marketer insights and consumer privacy.
By David Kaplan, Jul 28th
IAB To Publishers: It’s Time To Understand Your Location Data
With geo-targed mobile ad dollars expected to rise 34 percent to $11.3 billion this year, the sell-side needs to step up, notes Factual's Vikas Gupta.
By David Kaplan, Feb 19th
Factual Enables Private Marketplace Deals With InMobi, Rubicon
In theory, giving publishers clearer controls over programmatic pricing means advertisers get better access to mobile consumers based on location.
By David Kaplan, Feb 8th
Factual Raises $35 Million For Global Expansion, More Geo-Data Tools For Mobile Publishers
Also, expect Factual to take a broader look at the way mapping the physical world for digital devices takes it beyond geo-targeted ads.
By David Kaplan, Dec 10th
Factual Bulks Up Geopulse Tools With Self-Serve Enhancements
The location-analytics provider is finding greater demand for geo-fencing, targeting products.
By David Kaplan, Dec 17th
Factual Finds ‘Tis The Season For ‘Location Programmatic’
The geo-data and analytics provider’s services have been in demand this year from exchange players such as Adelphic and WPP Group's Data Alliance.
By David Kaplan, Dec 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th