Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits
"When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence," says Placed CEO David Shim.
By David Kaplan, Apr 11th
Pandora’s Three Phases Of Targeting Now Includes Viewability
Brands demand personalization at scale. Pandora’s response: we have 1,000 targeting segments across 80 million people.
By David Kaplan, Aug 2nd
Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely?
Publishers are wary of using geo-data to target ads for fear of giving up precious first party data and alienating their audience. Native ad specialist Blis hopes to change doubters' minds.
By David Kaplan, Jun 21st
Verve Mobile Integration With Moat Tackles Viewability Issues For Location Ads
Geo-targeting ad accuracy is one thing; whether someone actually saw the ad is another.
By David Kaplan, Nov 11th
WebSpectator Gets Ratings Council Approval For ‘Viewable’ Impressions
In addition to location accuracy, the format works on mobile impressions as well -- but the MRC is not ready to approve the mobile version yet.
By David Kaplan, Mar 31st
Local Corp. Takes Aim At Impression Fraud
As the digital Main Street company’s network grows, CEO Fred Thiel enlists Fraudlogix to make the local marketplace more secure for advertisers.
By David Kaplan, Nov 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th