How Location Helped Mobile Ad Spending Break Another Milestone
There is a blurring of distinctions between mobile and desktop, says PwC's David Silverman, but it's clear that location is the tie binding mobile, search, and social.
By David Kaplan, Apr 27th
Think With Google: Millennial Dads Are Heavy YouTube Users
YouTube isn't just for teens — and brands in the parenting space shouldn't assume they're always talking to mom.
By Lauryn Chamberlain, Apr 25th
What Facebook’s and YouTube’s Video Changes Mean (and how Location-Based Ads Should Respond)
The implications of Facebook's and YouTube's video ad updates cut across all brands and publishers, but Verve's Walter T. Geer III highlights the impact on geo.
Walter T. Geer III
, Mar 16th
Can Geotargeting And Mobile Video Drive Store Visits?
SITO Mobile believes it can. The company is incorporating video to its location-based ad targeting and Real-time Verified Walk-in Products.
By David Kaplan, Jul 28th
Sephora’s ‘Beauty Stations’ Bring Makeup Tips Videos In-Store
Customers will be able to watch tutorials, consult with salespersons, and make purchases all in one visit.
By Daniel Parisi, Nov 20th
Facebook Vows To Ease Global SMBs’ Video Ad Challenges With ‘Slideshow’
Connectivity difficulties, tech issues, and cost make it tougher for local retailers to take advantage of 'sight, sound, and motion.' Not anymore, says the social net.
By David Kaplan, Oct 29th
MobileFuse’s Mindset Video Aims Ads For The Right Location, Weather
Whether for branding or direct response, marketing is all about the “receptive moment.”
By David Kaplan, Jul 30th
Home Depot Draws DIYers With Mix Of Mobile, Video
To drive foot traffic to its Memorial Day sale, the home improvement chain is thinking beyond targeting any customer who happens to be near a store location.
By Lauryn Chamberlain, May 19th
To Reach College Football Fans, Wendy’s Won With Video Dayparts Complemented By Geo-Targets
Video ad platform Sightly and its agency partner Strategic America’s campaign looked to the right time as well as the right place.
By David Kaplan, May 13th
Brick-And-Mortar Brands’ Social Video Promotion Options Expand Overnight
Twitter’s Periscope boasts over 1 million users just as rival live-video streamer Meerkat aligns with Facebook.
By Lauryn Chamberlain, May 4th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th