67 Percent Of Consumers Worldwide Have Live-Streamed Video
And a majority of consumers prefer free, ad-supported live streaming.
By Lauryn Chamberlain, Jun 13th
Nissan’s Tony Weeks On How Addressable TV Can Use Geo-Data
Addressable TV is increasingly ready for prime time by automotive companies, says Nissan Senior Media Manager Tony Weeks at JD Power’s AMR conference.
By David Kaplan, Nov 1st
How Video Advertising Can Drive Store Traffic
An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution.
By David Kaplan, Oct 18th
Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits
Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.
By David Kaplan, Jul 8th
How Sightly’s New CMO Larry Harris Plans To Mix Location Targeting For Personalized Video
The former PubMatic marketing head arrives at video ad distributor from native ad platform Kiosked to serve as Sightly’s CMO and first Chief Strategy Officer.
By David Kaplan, Jun 3rd
Twitter’s Stacy Minero: Local Is A ‘Super Power’
The average digital consumer has an attention span shorter than that of a goldfish. But compelling videos with a local tie-in can cut through the noise.
By Lauryn Chamberlain, Apr 12th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th