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Video advertising

News 67 Percent Of Consumers Worldwide Have Live-Streamed Video And a majority of consumers prefer free, ad-supported live streaming.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 13th

Analysis Nissan’s Tony Weeks On How Addressable TV Can Use Geo-Data Addressable TV is increasingly ready for prime time by automotive companies, says Nissan Senior Media Manager Tony Weeks at JD Power’s AMR conference.

David Kaplan

By David Kaplan, Nov 1st

Analysis How Video Advertising Can Drive Store Traffic An Eyeview and Sequent Partners survey finds that marketers are growing more confident about the metrics to prove online-to-offline attribution.

David Kaplan

By David Kaplan, Oct 18th

Analysis Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to 'outcome-based video advertising' for national businesses.

David Kaplan

By David Kaplan, Jul 8th

News How Sightly’s New CMO Larry Harris Plans To Mix Location Targeting For Personalized Video The former PubMatic marketing head arrives at video ad distributor from native ad platform Kiosked to serve as Sightly’s CMO and first Chief Strategy Officer.

David Kaplan

By David Kaplan, Jun 3rd

News Twitter’s Stacy Minero: Local Is A ‘Super Power’ The average digital consumer has an attention span shorter than that of a goldfish. But compelling videos with a local tie-in can cut through the noise.

Lauryn Chamberlain

By Lauryn Chamberlain, Apr 12th

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