video
Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how. David Kaplan By Ari Brandt, Aug 30th
Analysis Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses Going "direct to SMB" has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide's Andrew Shotland. David Kaplan By David Kaplan, Aug 24th
Analysis Cannes Lions: 5 Major Takeaways from 2018 Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year. Tom Kenney By , Jun 25th
Campaigns How Moët & Chandon Relied On Video, Live Events To Kick Off Its New ‘Must Be’ Campaign The campaign launched in conjunction with Moët Grand Day and Rosé Day LA. Lauryn Chamberlain By Lauryn Chamberlain, Jun 12th
News Gen-Z Members Watch An Average Of 68 Videos Per Day Here's how marketers can connect with the most visually engaged demographic — who perceive the physical world and the digital world as a 'cohesive, multidimensional realm,' according to a report from Awesomeness. Lauryn Chamberlain By Lauryn Chamberlain, Dec 14th
Analysis Pandora And T-Mobile Roll Out Reward-Based Video In Effort To Boost Engagement "We’re seeing that by allowing people to opt into their video ads and choose when it’s worth it for them to watch something, that intent drives truly deep engagement," says Pandora SVP Lizzie Widhelm. David Kaplan By David Kaplan, Sep 19th
Analysis How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel. David Kaplan By David Kaplan, Aug 29th
Analysis What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow. David Kaplan By David Kaplan, Aug 16th
Analysis How Verve And Digital Domain Are Pairing Geo-Data With Video 'We see tremendous value in helping brands unlock the distinctive power of location data for mobile video, not only in terms of finding consumers in real-time but, more meaningfully, by targeting the most relevant audiences based on their historical movement patterns,' says Verve CRO Kevin Arrix. David Kaplan By David Kaplan, Jun 12th
Google Moms On YouTube Seek Entertainment, ‘Me Time’ Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they're actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids. Lauryn Chamberlain By Lauryn Chamberlain, May 23rd
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th