Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons
We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach," Madorsky says.
By David Kaplan, Aug 17th
Factual Updates Geopulse For Location Insights And Attribution Beyond Ad Targeting
"As brands begin to leverage data for a variety of business purposes, they're constantly looking at ways to use location data in different ways outside of just targeting," says Factual SVP Brian Czarny.
By David Kaplan, Feb 5th
Placed Racks Up Partners And Patents, Crosses Measurement Milestone Of 300M Locations
New alliances with 4INFO, GumGum, Tremor Video, RadiumOne, and four others will share the company’s first-party in-store attribution metrics.
By David Kaplan, Jun 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th