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Analysis How Verizon Connect Is Preparing Commercial Vehicles For The Connected, Autonomous Future "As companies wade through the various predictions and prognostications of the autonomous future, they should zero in on the effects that the connected vehicle ecosystem can have now to increase the optimization of their fleets and mobile workers," says Verizon Connect CMO Jay Jaffin.

David Kaplan

By David Kaplan, Aug 3rd

Analysis What Location Strategies Are Major Brands Using To Make Retail Relevant Again? "We’re trying to make it easier for customers to start and stop anywhere," says Best Buy VP Shari Rossow. "It’s now a basic expectation for how we all shop."

David Kaplan

By David Kaplan, Sep 13th

Analysis How AOL’s Approach To Online/Offline Attribution Is Set To Evolve It's been almost a year-and-a-half since Verizon acquired AOL for $4.4 billion. It's also been a year since AOL itself bought mobile ad platform Millennial Media and revamped the MapQuest brand. Amy Mitchell explains how far the internet pioneer has come and where it's going in bridging physical and digital consumer analytics.

David Kaplan

By David Kaplan, Oct 13th

News AOL Promotes Publisher Chief Tim Mahlman To Run Platforms Unit A major focus of the Verizon-owned company's AOL Platforms will be ramping up location intelligence programs for ad buyers and sellers.

David Kaplan

By David Kaplan, Jun 15th

Analysis Why Verizon’s Quest For IoT Revenue Will Help It Move Beyond Mobile The telco’s Q1 earnings saw Internet of Things’ business drive $195 million in revenue, but T-Mobile derides its rival as having a ‘mid-life crisis.’

David Kaplan

By David Kaplan, Apr 25th

Analysis AOL’s First CMO — Chief ‘Mobile’ Officer, That Is — Seeks To Guide Offline Retailers To Online Video Ads Previously EVP of Millennial Media’s platform business, Connon is looking ahead and talking to marketers about 'mobile-first,' not 'second-screen,' strategies.

David Kaplan

By David Kaplan, Mar 17th

News Gimbal And NFL ‘Beacon-ize’ Super Bowl Fan Areas Across San Fran The official NFL ‘Road To 50’ mobile app presents visitors who can’t make it to Levi’s Stadium to witness The Broncos vs. The Panthers in person with location-alerts, events news, and offers by Hyundai, Verizon, and other game sponsors.

David Kaplan

By David Kaplan, Feb 7th

Uncategorized For The First Time In 7 Years, MapQuest’s Poised For Real Resurgence A mobile revamp is just the background for an old hand opening a new front in the Map Wars.

David Kaplan

By David Kaplan, Sep 22nd

News MapQuest Bids For Regained Relevance With Custom Brand Tools And A Mapbox Makeover An early internet mapping platform attempts a comeback as location ads become mainstream.

David Kaplan

By David Kaplan, Jun 9th

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