GeoMarketing by Yext
  • Analysis
  • Technology
  • Retail
  • Google
  • Geo 101
  • About Us
  • Contribute
Search
close
Verizon
Analysis How Verizon Connect Is Preparing Commercial Vehicles For The Connected, Autonomous Future "As companies wade through the various predictions and prognostications of the autonomous future, they should zero in on the effects that the connected vehicle ecosystem can have now to increase the optimization of their fleets and mobile workers," says Verizon Connect CMO Jay Jaffin. David Kaplan By David Kaplan, Aug 3rd
Analysis What Location Strategies Are Major Brands Using To Make Retail Relevant Again? "We’re trying to make it easier for customers to start and stop anywhere," says Best Buy VP Shari Rossow. "It’s now a basic expectation for how we all shop."  David Kaplan By David Kaplan, Sep 13th
Analysis How AOL’s Approach To Online/Offline Attribution Is Set To Evolve It's been almost a year-and-a-half since Verizon acquired AOL for $4.4 billion. It's also been a year since AOL itself bought mobile ad platform Millennial Media and revamped the MapQuest brand. Amy Mitchell explains how far the internet pioneer has come and where it's going in bridging physical and digital consumer analytics.  David Kaplan By David Kaplan, Oct 13th
News AOL Promotes Publisher Chief Tim Mahlman To Run Platforms Unit A major focus of the Verizon-owned company's AOL Platforms will be ramping up location intelligence programs for ad buyers and sellers.  David Kaplan By David Kaplan, Jun 15th
Analysis Why Verizon’s Quest For IoT Revenue Will Help It Move Beyond Mobile The telco’s Q1 earnings saw Internet of Things’ business drive $195 million in revenue, but T-Mobile derides its rival as having a ‘mid-life crisis.’  David Kaplan By David Kaplan, Apr 25th
Analysis AOL’s First CMO — Chief ‘Mobile’ Officer, That Is — Seeks To Guide Offline Retailers To Online Video Ads Previously EVP of Millennial Media’s platform business, Connon is looking ahead and talking to marketers about 'mobile-first,' not 'second-screen,' strategies.  David Kaplan By David Kaplan, Mar 17th
News Gimbal And NFL ‘Beacon-ize’ Super Bowl Fan Areas Across San Fran The official NFL ‘Road To 50’ mobile app presents visitors who can’t make it to Levi’s Stadium to witness The Broncos vs. The Panthers in person with location-alerts, events news, and offers by Hyundai, Verizon, and other game sponsors.  David Kaplan By David Kaplan, Feb 7th
Uncategorized For The First Time In 7 Years, MapQuest’s Poised For Real Resurgence A mobile revamp is just the background for an old hand opening a new front in the Map Wars.  David Kaplan By David Kaplan, Sep 22nd
News MapQuest Bids For Regained Relevance With Custom Brand Tools And A Mapbox Makeover An early internet mapping platform attempts a comeback as location ads become mainstream.  David Kaplan By David Kaplan, Jun 9th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
  • About
  • |
  • Brand
  • |
  • Terms of Use
  • |
  • Privacy Policy
  • GeoMarketing
    1 Madison Ave New York NY 10010
  • Copyright © 2016 GeoMarketing