How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
Veteran digital creative director Walter T. Geer III offers a checklist for those who are trying to get interactive advertising right.
By David Kaplan, Jul 11th
Next-Gen Mobile Ads: It’s Not About Slapping Screen-Takeovers Onto The User Experience
If we’re serious about building the best future for mobile ad creative, then we need to refresh the rapidly aging approaches of the past.
Walter T. Geer III
, Sep 12th
Skyhook’s Equation: Better Location Data Equals Better User Experience
In addition to improving customers’ lives, higher quality location data also helps advertisers and brands craft more effective campaigns.
By Daniel Parisi, Dec 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th