Playbill Passport Taps Gimbal, Urban Airship To Geo-Target Broadway Theatergoers
The 130-year-old theater listings magazine has gone mobile and will serve contextual ads to 41 Broadway playhouses.
By David Kaplan, Jan 24th
As Beacons Reach Two-Year Mark, Industry Needs To Tackle Inaccuracy, Publisher Acceptance
Meanwhile, Unacast PROX network adds two dozen partners to expand beacon retargeting.
By David Kaplan, Nov 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th