What Blockchain (Potentially) Means For Omnichannel Marketing
Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.
By David Kaplan, Feb 16th
How Location Will Impact The Weather Company’s Voice-Activated Watson Ads
Campbell Soup Company, Unilever, and GSK Consumer Healthcare are the first brands to test the connection of speech-enabled ads via the IBM weather data platform.
By David Kaplan, Jun 2nd
Shopkick: We’ve Driven 33 Million Store Visits (So Far) In 2015
The beacon-based shopping app has doubled its user base to 15 million global consumers and is on track to help generate $800 million to $1 billion in sales for its retailers & brands.
By David Kaplan, Sep 2nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th